Merge Conflict
Merge Conflict
Making sure your tech does what you think it does

Fix Conflicts and Commit the result.

Merge Conflict.

 
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SERVICES

Commit to understanding

When building a technology-based business, it can be incredibly challenging to make large impact decisions without a trusted source to help break down the potential risks. Merge Conflict aims to ease the pain around strategic engineering hiring (such as CTOs), managing growth plans and product roadmaps, vetting early technology decisions and vendor relationships, and generally making sure that your team is setup for success.

With 15 years of experience in the technology space, Merge Conflict provides all types of strategic technology consulting. Need help making early decisions but don’t have a CTO yet? Looking at acquiring a company, but need to evaluate their technology stack to make sure you’re not buying a lemon? Need to vet vendors to make sure they aren’t taking you for a ride?

Merge Conflict is here to help.

 

Get in touch

Say Hello, World to start the conversation.

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Clients


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About Merge Conflict

John McKinney is an industry veteran with over 15 years experience in the technology space including founding and selling his company Ashe Avenue, advising and serving as Chief Technology Officer (CTO) of several companies, and serving as a technology leader at several large corporations (including VP of Engineering over the AOL products team, an $800M per year business). He has provided tactical and operational strategy on large scale mergers and small scale acquisitions, as well as provided staff and technology audits to Fortune 500 companies seeking to restructure and reduce costs or sell business units.

Merge Conflict was founded in 2017 to allow other companies to leverage John’s expertise whether they are early stage startups or major technology organizations.

 

What I do

I look under the hood of your technology stack or engineering team, and help stakeholders understand where their investments are going, so you can trust and verify.


Based in New York, NY

 

Services

  • CTO consulting

  • Mergers and Acquisitions technology audits

  • Business Intelligence and ETL

  • Strategic hire consulting

  • Vendor selection and vetting

  • Technology auditing

  • Product roadmap strategy

  • OKRs and Technology Visioning